![]() Social media marketing can do all this and much more, but you have to figure out what your business’s particular focus needs to be, otherwise your online marketing strategy will be a mess and not produce anything at all.Īs you go through this book’s many lessons, keep in mind your answers to this questionnaire and determine how your goals can benefit from these strategy ideas.37 Questions to Ask Your Social Media FollowersĪs a business owner on social media, the best thing to focus on through the platform is remaining social. Better quality customer service and communication Keeping this in mind, your ultimate marketing goal could be the following: Social media has the ability to increase your stance as a legitimate and influential thought leader in your industry with a large following. However, while return on investment is important, there is another ROI that should be considered – return on influence. In other words, return on investment, or ROI. ![]() A somewhat outdated mentality when looking at marketing is trying to figure when and how you are going to get your money back. The reason why number 20 is so critical is due to social media’s diverse possibilities. What pre-existing marketing material (blogs, podcasts, banners, etc.) do you have to use? What are the busy and slow times for your team?ġ9. What news sources can you incorporate into my mix?ġ8. Who are the thought leaders in your field?ġ7. What visuals do you have at your disposal?ġ6. How much are you willing to spend on social media advertising?ġ5. What online presence do your competitors have?ġ4. What content do your competitors share?ġ3. What content does your ideal customer actually enjoy to read, listen to, or watch?ġ2. What is your business’s online presence before social media?ġ1. What is your desired geographical reach? (The people in your town? In your state? In your country?)ġ0. What products or services are the most profitable?ĩ. What are your spotlight products or services?Ĩ. What is the tone of your brand’s message?ħ. What are your business’s basics? (Hours of operations, address, phone number, email, website, etc.)Ħ. If you were a customer, what information would be needed to have a successful and positive experience?ĥ. Do they interact with your business online or in person?Ĥ. Who is your perfect customer? Which demographics do they belong to?ģ. Have your marketing team ready to do some some soul-searching for the sake of the business!Ģ. However, others will require a bit more thought. As you will see, most business owners will be able to answer some of these questions. I created the following questionnaire that you should keep handy when starting out. What do you want out of your social media marketing journey? You have to ask yourself what the goal of your marketing is. Yet this goes beyond knowing your mission statement or hours of operation. But how well do you really know your work? There’s no doubt that your knowledge about your enterprise will be put to the test when setting up your social media pages. ![]() Creating a social media presence for your business can be just as challenging.Īs a business owner, you should already know your company inside and out. That being said, even for those creating a personal profile, it can be a daunting task to answer all these questions. It will help tailor content to your specific interests, allow people you know to find you, and allow the social media experience to be the personalized journey it was always meant to be. Facebook, Instagram, LinkedIn, and all the other sites want you to create a cohesive digital identity on their sites for several good reasons. When someone first signs up on a social media platform for personal use, they are forced to think about themselves a great deal.
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